We would like to thank you to all participants of the GCC Government Social Media 2012 Summit, with your active participation we were able to host some interesting discussions, spread innovative ideas and deliver becoming the trending topic in the region when it comes to social media for government communication.
Thank you again for you contribution and we are looking forward to welcoming you back to the next edition of the event in September 2-3, 2013
Objectives for the 2013 summit
- Deliver perspectives on cutting edge social media strategies that benefit both the government communication professionals, their organisations, and their customers.
- Explore how latest social business technologies first mastered by the private sector are being utilized in various government sectors like Foreign Affairs, Law and Order, Healthcare, Telecoms, Community Management etc...
- Finally, manoeuver into the commercial application of social media for marketing, public relations, government services delivery, the ultimate aim being to ensure one-to-one communication that is reliable, easy to set up, monitor and administer.
Who Should Attend?
We are presenting this summit to federal and local government communication professionals involved in:
- Community relations and interaction
- Policy making, strategy development
- PR and strategic communication specialists
- Social media/new media
- Internal & external communications
- Citizen / customer information services and follow up
- Marketing and Advertising via new media
- Executive communications & consulting
- Realigning government communication strategy
- Online Publication & web content
- New age media, interactive tools creation
- Building or enhancing new forms of online communications
- Training & development
- Media office strategy developers
- IT systems for matching social media based communications
- Communications research & management
- eServices via social media channels
- Monitoring and analyzing social media
Why Should You Attend
- Learn about the various social media platforms that your organisation can use to engage with citizens
- Understand how social media can complement existing communication tools
- Hear and adapt best practice social media strategies and guidelines from international and regional leaders
- Discover how to develop Key Performance Indicators and determine Return on Investment to increase organisational buy-in for social media use
- Network with your international and regional peers: What are your challenges? They may have the answers!
Some of the sessions planned for 2013:
- Build an audience and keeping your organisation’s customers engaged
- Social media strategies & tactics
- Writing for social Media
- Strategic communications planning
- Measuring & calculating return on investment for social media campaigns
- Developing strategies to meet policy & budget requirements
- Using social business tools effectively
- Developing social media applications as alternatives to traditional advertising
What Attendees Said
- "Content was excellent and timely; quality speakers."
- "I enjoyed the "Real world examples coupled with best practices."
- "Good timing, really enjoyed the table talk. We had a great conversation / discussion on improving social media in my department."
- "The conference gave a full overview of what the government communication professionals are asking and techniques used to help get improved value from our campaigns."
- "Very professional, yet relaxed. I thoroughly enjoyed it."
Shane Dillon, Crisis Technology & Communications Officer, Foreign and Commonwealth Office, UK "We are very much accustomed to making citizens aware of a government department's website and the same must be done when it comes to social media..."
Jared Gulian, Principal Advisor Digital Engagement, New Zealand Department of Internal Affairs "Things have reached the point where government organisations need to consider social media whenever developing a modern, professional communications strategy..."
Dan Slee, Senior Press & PR Officer, Walsall Council, UK "There's just no question that social media can be used by government to listen and connect. It's a powerful channel..."