We would like to thank you to all participants of the GCC Government Social Media 2012 Summit, with your active participation we were able to host some interesting discussions, spread innovative ideas and deliver becoming the trending topic in the region when it comes to social media for government communication.

Thank you again for you contribution and we are looking forward to welcoming you back to the next edition of the event in September 2-3, 2013

Click here to register your interest

Objectives for the 2013 summit

Deliver perspectives on cutting edge social media strategies that benefit both the government communication professionals, their organisations, and their customers.
Explore how latest social business technologies first mastered by the private sector are being utilized in various government sectors like Foreign Affairs, Law and Order, Healthcare, Telecoms, Community Management etc...
Finally, manoeuver into the commercial application of social media for marketing, public relations, government services delivery, the ultimate aim being to ensure one-to-one communication that is reliable, easy to set up, monitor and administer.

Who Should Attend?

We are presenting this summit to federal and local government communication professionals involved in:

Community relations and interaction
Policy making, strategy development
PR and strategic communication specialists
Social media/new media
Internal & external communications
Citizen / customer information services and follow up
Marketing and Advertising via new media
Marketing
Executive communications & consulting
Realigning government communication strategy
Online Publication & web content
New age media, interactive tools creation
Building or enhancing new forms of online communications
Training & development
Media office strategy developers
IT systems for matching social media based communications
Communications research & management
eServices via social media channels
Monitoring and analyzing social media

Why Should You Attend

Learn about the various social media platforms that your organisation can use to engage with citizens
Understand how social media can complement existing communication tools
Hear and adapt best practice social media strategies and guidelines from international and regional leaders
Discover how to develop Key Performance Indicators and determine Return on Investment to increase organisational buy-in for social media use
Network with your international and regional peers: What are your challenges? They may have the answers!

Some of the sessions planned for 2013:

Build an audience and keeping your organisation’s customers engaged
Social media strategies & tactics
Writing for social Media
Strategic communications planning
Measuring & calculating return on investment for social media campaigns
Developing strategies to meet policy & budget requirements
Using social business tools effectively
Developing social media applications as alternatives to traditional advertising

What Attendees Said

"Content was excellent and timely; quality speakers."
"I enjoyed the "Real world examples coupled with best practices."
"Good timing, really enjoyed the table talk. We had a great conversation / discussion on improving social media in my department."
"The conference gave a full overview of what the government communication professionals are asking and techniques used to help get improved value from our campaigns."
"Very professional, yet relaxed. I thoroughly enjoyed it."

SPEAKER INTERVIEWS

Shane Dillon, Crisis Technology & Communications Officer, Foreign and Commonwealth Office, UK "We are very much accustomed to making citizens aware of a government department's website and the same must be done when it comes to social media..."

Jared Gulian, Principal Advisor Digital Engagement, New Zealand Department of Internal Affairs "Things have reached the point where government organisations need to consider social media whenever developing a modern, professional communications strategy..."

Dan Slee, Senior Press & PR Officer, Walsall Council, UK "There's just no question that social media can be used by government to listen and connect. It's a powerful channel..."